From the Web Site of the same name, a campaign to let people with paralysis define themselves and tell the world:
All too often people try to define someone living with a spinal cord injury by the wheelchair -- rather than by their accomplishments, sense of humor, dreams for the future... the full picture of who they are as human beings.
Rings all too true to me; visit the site for at least one powerful example and to find out what you can do to support.